October 1, 2015

HBO, John Oliver, and the YouTube Effect

“HBO is selling subscriptions, but you can see John Oliver for free on YouTube, every episode. Because HBO knows your enemy is not piracy, but obscurity. There’s plenty of money if someone knows who you are. But that’s a huge hill to climb, you’ve got to give it away to entice people, since you’re competing against so much other content, and you’ve got to be better than everybody else.”

- Media Redef