October 9, 2015

Is Google Making me Dumber?

“If there’s a big danger in using machines for transactive memory, it’s not about making us stupider or less memorious. It’s in the inscrutability of their mechanics. Transactive memory works best when you have a sense of how your partners’ minds work—where they’re strong, where they’re weak, where their biases lie. I can judge that for people close to me. But it’s harder with digital tools, particularly search engines. They’re for-profit firms that guard their algorithms like crown jewels. And this makes them different from previous forms of transactive machine memory. A public library—or your notebook or sheaf of papers—keeps no intentional secrets about its mechanisms. A search engine keeps many. We need to develop literacy in these tools the way we teach kids how to spell and write; we need to be skeptical about search firms’ claims of being “impartial” referees of information.”

- Is Google Wrecking Our Memory